Marketing & Sales Director

Robert J. Ristino is a popular Mid-Coast author living on the shore of Swan Lake.
His most recent novel is The Barbarian Princess, a tale of Roman Britain. Retired from
the faculty at Roger Williams University, Ristino holds a doctorate in mass
communication from the University of Massachusetts. He currently teaches as a visiting
lecturer at the University of Lodz in Poland.
During a distinguished 30-year career in organizational communications he has
served in various public relations management positions with such diverse organizations
as General Electric and the UMassMemorial Health System. Until 2003, he also served as
principal, Ristino/Peters Inc., a strategic communications counseling firm. In his senior
management roles Dr. Ristino was responsible for managing the strategic
communications for numerous mergers, acquisitions, downsizings, corporate identity
programs and new product launches.
The Massachusetts native has also served as adjunct faculty at Boston University,
Simmons College, and Worcester State and Fitchburg State Universities. As both a full-
time and adjunct professor he has taught a wide variety of courses, including public
relations, intercultural communications, marketing communications, social marketing,
health communication, and organizational behavior and leadership to undergraduate and
graduate students both in the United States and from throughout Europe.
A Vietnam-era U.S. Army veteran, Dr. Ristino is accredited and a fellow of the
Public Relations Society of America. He is also a former president of both the New
England Society for Healthcare Communications and the American Society of Health
Care Marketing and Public Relations of the American Hospital Association. He has
lectured widely before professional groups and associations on a variety of organizational
communication topics.
A prolific writer, he is the author of numerous peer-reviewed academic journal
articles. In addition, he has written two business books: The Agile Manager’s Guide to
Managing Change and Integrated Strategic Communication: Influencing and Changing
Public Opinion and Behavior. His main interests continue to be academic research,
writing, lecturing and both teaching and exploring organizational culture,
communication, and change management.
For information about Dr. Ristino go to his website at www.robertjristino.com.